BallotReady.org Partner Toolkit

Campaign ideas and messages for promoting your BallotReady tools this midterm election season

About This Partner Toolkit

This toolkit makes it easy for you to spark civic engagement among your audiences during the 2022 midterms.

Encourage your followers to become informed, confident voters before casting their ballots this election season.

About BallotReady

BallotReady is bringing confidence back to American voters by empowering them with verified information about the candidates and measures on their ballots, ahead of election day.

The BallotReady platform is a free, nonpartisan technology that allows voters to view the entire ballot they’ll see on voting day, whether they’re going to the voting booth in person or mailing their ballot in absentee. 

To facilitate this process, BallotReady gathers factual information about candidates, including endorsements and stances on issues, down to the local level. Our free, nonpartisan voter guide is available at voters.ballotready.org.

 
 
  • Goals for partner amplification includes: 

    • Prepare and empower voters with verified, fact-checked, nonpartisan information.

    • Emphasize the importance of informed voting and voting down ballot in your voice while promoting your brand

    • Increase awareness among your audience that @BallotReady is a trusted resource for voting day preparation.

    • Where you go, before you vote

    • Everything on your ballot, in one place | From county commissioners to ballot measures to judges, BallotReady prepares you with information for everything you'll see on your ballot.

    • Vote with confidence | Make informed choices by comparing candidates based on their stances on issues, resumé, and endorsements.

    • From Senate to School Board | State representatives, mayors and police commissioners shape the policies in your own community. 

    • 100% nonpartisan | Every piece of information is verified by researchers and linked back to its source.

    • This is not an official ballot and does not replace voting | This is a voting guide to help you vote informed. The online tool may vary slightly from the final ballot. Filling out your ballot through BallotReady does not cast your vote.

Social Media Messaging

We encourage you to promote your brand’s civic action by sharing your BallotReady partnership and the power of casting an informed vote. Sample copy is below; feel free to tweak so that it reflects your brand voice. Please do not change the BallotReady logo in any way.

Tips: 

    • Are you registered to vote?

    • Make your plan to vote!

    • Vote informed

    • Vote early

    • Voting is easy

    • Plan your 2022 ballot

    • What’s on your ballot?

    • Learn who and what’s on your 2022 midterm ballot

    • Where you go before you vote

    • Know why you vote

    • Election Day is November 8th

    • Let your voice be heard

    • Exercise your right to vote

    • More than president

    • Not just about the White House

    • XX days to go til the 2022 midterm elections 

    • Midterms are almost here!

    • It’s not too late to register to vote. (Check your state’s guidelines here)

    • You have a say. Vote.

    • Your vote is powerful

    • Vote for your future

    • Vote for your community

    • Vote for the House - all 435 seats are up for election

    • Vote for the Senate - 35 of 100 seats will be contested

    • 435 - the number of seats that will be contested in the House of Representatives

    • 35 - the number of seats that will be contested in the Senate in 2022

    • Millions of eligible voters turned 18 in 2020. About half of them didn’t vote. Let’s change that for 2022.

    • Over 8 million youth are now eligible to vote in the 2022 election.

    • BallotReady’s voting tools are 100% nonpartisan. Use them to research your ballot.

    • You can register to vote if you are aged 18 or older, a U.S. citizen and living in the United States. Make your plan to vote today!

    • Today is the last day to register to vote in [insert state here].

    • For use with our registration tool: Registering to vote is easy! Here’s how: Enter your voting address below to make sure you are properly registered for the 2022 midterm election on November 8th.

  • For use with our registration tool:

    • Confirm your voter registration status

    • Check your registration

    • Verify your voter registration

    • Already registered? Share with your friends

  • Below are links to BallotReady’s official channels. When sharing, please link to our site, tag us on social platforms and/or follow our pages.

    BallotReady Web Pages & Socials:

Sample Social Content

  • If you are writing a press release about your BallotReady partnership, below are a few tools that you can copy-and-paste in.

    We are also happy to provide a quote from BallotReady’s CEO, Alex Niemczewski, about why your brand’s civic action is so beneficial this year. Please email press@ballotready.org to request. 

    BallotReady One-liner (to include at the top of your press release, ie: BRAND NAME has partnered with BallotReady, which _____________): 

    BRAND NAME has partnered with BallotReady, which provides free, nonpartisan voter resources including the ability to look up ballots and request mail-in ballots in advance.

    BallotReady Boilerplate (to include at the end of your press release underneath your brand’s own boilerplate description): 

    BallotReady is on a mission to create a more informed democracy by preparing voters across the U.S. with fact-checked, nonpartisan information on every race and measure that will appear on their ballots. BallotReady also provides other nonpartisan voter resources, like making plans to vote  safely through early voting and vote-by-mail, based on the rules of each jurisdiction in all 50 states. BallotReady helps impassioned voters scale their impact and get out the vote with tools for SuperVoters  and BallotParties . BallotReady tools have been used by brands like Snapchat and the Miami Heat, as well as public figures like Kerry Washington, Lizzo and the Jonas Brothers.

    If you have additional questions regarding our Partnership opportunities, please email partnerships@ballotready.org. 

  • View our guide on best tips for driving traffic to your tools and effective customer examples.